manifestations of optimism

manifestations of optimism

Optimism manifests itself around the world in different ways for different people, looking at them gives us a window into different sub-cultures. Research shows Africa’s youth is the most optimistic in the world.

 
3 sugars

3 sugars

The design calls out a piece of African origin that’s been in popular culture since 1784. The line ‘Three sugars are sweet’ is an African way of saying honey.

 
Up & up

Up & up

Blow your whistle. It’s the sound of optimism. Up and up.

 
surf time

surf time

Surfing is booming across Africa. For the surfers it brings a sense of optimism for the good times and creative expression when connecting with the ocean and riding waves. Surfing is another manifestation of Africa’s optimism.