Optimism manifests itself around the world in different ways for different people, looking at them gives us a window into different sub-cultures. Research shows Africa’s youth is the most optimistic in the world.
The design calls out a piece of African origin that’s been in popular culture since 1784. The line ‘Three sugars are sweet’ is an African way of saying honey.
Blow your whistle. It’s the sound of optimism. Up and up.
surf time
Surfing is booming across Africa. For the surfers it brings a sense of optimism for the good times and creative expression when connecting with the ocean and riding waves. Surfing is another manifestation of Africa’s optimism.